The Atheneum Brand
Content and the Optimal Use of Technology
Our content sets us apart in the marketplace. We use only top-tier content from world class subject matter experts (SME) from Harvard and other leading academic institutions. They have done the research in their specialty areas and are master clinicians as well.
Our products translate evidence-based research knowledge into pragmatic methods for real world application. We design our learning programs with a convergence of content and technology to optimize the learning experience of users.
For professionals we offer multi-media, interactive e-learning programs with video strategically placed for demonstrations and mini-lectures. We use learning games to promote more active learning and mastery of the material that facilitates competency of professionals who will be applying what they learn with patients. And, as a natural flow of their active learning, they earn continuing education credits in the process.
For consumers, our approach is to provide a more personal touch by a video-rich delivery of content. Many of our subject matter experts are established brand name authors with millions in book sales, and the video medium promotes a personal connection with their audience that is both educating and reassuring.